John Koeberer
Outdoors Concessions Executive, Founder of FitKid – 2014

John Koeberer is best known as the innovator who brought new-style concessions based on serving on the public, from kayak rentals to cabins, to parks and lakes in California, including at Lassen Volcanic National Park, San Pablo Reservoir, Asilomar in Pacific Grove and dozens of other recreation destinations across California. What is lesser known is Koeberer is the founder and creator of FitKid, a program that rewards children for recreating outdoors and making healthy choices, and Capture California, the first outdoor online social media game. Koeberer was the first in America to appoint a child, a 7-year-old, to a national parks’ foundation board of directors, to provide advice about what youngsters want at parks. Koeberer is an avid flyfisher who fishes throughout California, Oregon, Montana and the Rocky Mountains, an accomplishes skier, runner and hiker. He is believed to be the only person alive to have hiked every trail at Lassen Volcanic National Park.