JOHN KOEBERER

John Koeberer is best known as the innovator who brought new-style concessions based on serving the public - from kayak rentals to cabins - to parks and lakes in California, including Lassen Volcanic National Park, San Pablo Reservoir, Asilomar in Pacific Grove and dozens of other recreation destinations across California.

What is lesser known is that Koeberer is the founder and creator of FitKid, a program that rewards children for participating in outdoor recreation and making healthy choices, and Capture California, the first outdoor online social media game.

Koeberer was the first person in America to appoint a child, a 7-year-old, to a national parks foundation board of directors, to provide advice about what youngsters want at parks.

Koeberer is an avid fly-fisher who fishes in California, Oregon, Montana and the Rocky Mountains, and an accomplished skier, runner and hiker, having hiked every trail at Lassen Volcanic National Park.